The Challenge

Optima International operates as a freight management specialist, serving a client base that regularly requires sourcing support beyond pure logistics. When Optima’s clients needed to procure raw materials and construction-related goods from Asia, they needed a sourcing partner with genuine on-the-ground capability — not a database-driven broker.

How FarKing Helped

FarKing has supported Optima International and their clients across several categories including steel raw materials, flooring products, and building accessories. The model is straightforward: Optima’s clients bring a sourcing requirement, FarKing engages its direct factory network to source, vet, and coordinate supply.

This arrangement allows Optima to offer their clients a more complete service — one that extends from freight management into sourcing — without building their own procurement infrastructure.

What This Means in Practice

• Sourcing support extended to Optima’s own client base across multiple categories
• Steel raw materials, flooring, and building accessories sourced through direct factory relationships
• FarKing operates as the sourcing layer behind Optima’s logistics capability
• Clients benefit from integrated sourcing and freight coordination